RIO DE JANEIRO — Early this year, Oskar Metsavaht, the designer and founder of Brazilian beachwear and casualwear brand Osklen, gathered together a group of biologists, environmentalists, designers and artists to launch the e Institute, a nongovernmental organization promoting sustainable development in Brazil.
The e Institute has two main components: the e-brigade and e-fabrics. The e-brigade promotes eco-awareness with a T-shirt line featuring slogans such "Clean Energy" or "Fight the Enemies: methane, carbon dioxide, nitrous oxide, HFCs, PFCs, and sulfur hexafluorides." The shirts are sold in Osklen's 40 Brazilian stores, and part of the profits go to finance the e Institute. The e-brigade also has sponsored community-service events at Rio de Janeiro beachfronts to remove litter and replant native beach vegetation.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)