RIO DE JANEIRO — Early this year, Oskar Metsavaht, the designer and founder of Brazilian beachwear and casualwear brand Osklen, gathered together a group of biologists, environmentalists, designers and artists to launch the e Institute, a nongovernmental organization promoting sustainable development in Brazil.
The e Institute has two main components: the e-brigade and e-fabrics. The e-brigade promotes eco-awareness with a T-shirt line featuring slogans such "Clean Energy" or "Fight the Enemies: methane, carbon dioxide, nitrous oxide, HFCs, PFCs, and sulfur hexafluorides." The shirts are sold in Osklen's 40 Brazilian stores, and part of the profits go to finance the e Institute. The e-brigade also has sponsored community-service events at Rio de Janeiro beachfronts to remove litter and replant native beach vegetation.
The e-fabrics component compiles a catalogue of eco-conscious companies and distributes it within the fashion community to help put local and international buyers in contact with eco-friendly producers.
The e-brigade and Osklen this year teamed up to kick off the Amazon Guardians campaign to use fashion to promote environmental awareness. As a tool for the campaign, Metsavaht created an eponymous winter 2007 collection that sold in Brazil in the first half of this year and now is selling at Osklen's eight foreign stores, including one in New York. Clothes in the Amazon Guardian collection have Amazonian themes, such as prints of Indian headdresses, birds and tropical trees.
"Some years ago I realized that I could use Osklen, not just to sell clothes, but to change attitudes by promoting environmentally sustainable practices," said Metsavaht. "After all, we are all guardians of this planet."
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast