RIO DE JANEIRO — Early this year, Oskar Metsavaht, the designer and founder of Brazilian beachwear and casualwear brand Osklen, gathered together a group of biologists, environmentalists, designers and artists to launch the e Institute, a nongovernmental organization promoting sustainable development in Brazil.
The e Institute has two main components: the e-brigade and e-fabrics. The e-brigade promotes eco-awareness with a T-shirt line featuring slogans such "Clean Energy" or "Fight the Enemies: methane, carbon dioxide, nitrous oxide, HFCs, PFCs, and sulfur hexafluorides." The shirts are sold in Osklen's 40 Brazilian stores, and part of the profits go to finance the e Institute. The e-brigade also has sponsored community-service events at Rio de Janeiro beachfronts to remove litter and replant native beach vegetation.
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