NEW YORK — Berle, the better slacks maker, is reconfiguring the women’s side of its Bricken business—the brand it purchased just one year ago—prompting its namesake, Barry Bricken, to leave the company.
Citing difficulty merging the two companies, as well as changes in the women’s career-dress market, Berle executive vice-president Eric Krawcheck said the women’s Bricken label, at one time a $12 million business, will be licensed out to Fashion House Limited in Canada. “We are a men’s wear company. Women’s is a whole different game and we needed to find a company that knows that market inside and out,” he said.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"