Schiaparelli? It’s not just the gal who looks a lot like Judy Davis and talks across the decades to Miuccia Prada at the Met, but an entity throwing a party during couture to celebrate the opening of its new headquarters. Never mind that it is not currently a business by any reasonable measure of the word. Rather, it is a trademark with possibilities, at least in the view of Diego Della Valle, one of the fashion industry’s great brand masters, who purchased it, hired a chief executive officer, rented office space and is on the hunt for a designer to help realize the house’s potential.
Make that the brand’s potential. Nobody talks about fashion houses/maisons anymore; in either language, the notion harkens to a quaint and ever-more-distant past, when a fashion house was presided over by a head, the first one typically its creative founder. Now houses have become brands administrated by ceo’s; some are parts of great luxury groups, brands unto themselves. Their operating principle (if not the price of their wares) is practically Marxist: The brand is supreme. The individual exists for the good of the brand.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)