Though on the surface, it might not seem as though teenage girls and their mothers make ideal shopping companions, stores are beginning to stock merchandise that appeals to both — and the formula’s working.

For example, Animal Crackers, a children’s specialty store in Plano, Texas, began stocking adult clothing two years ago. Adult apparel now accounts for 30% of sales "and it’s grown tremendously," said buyer Jamie Swartz. "Adults can buy for themselves and for their kids." And keeping it in the family has paid off: Fifty percent of Swartz’s repeat customers are moms and daughters lured by the store’s multigenerational offerings.

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