LONDON — The British Fashion Council will announce today that it has named Stuart Rose to replace Nicholas Coleridge, who has been chairman of the body since 2000.

Rose has been in the retailing business for 30 years, and is widely credited with turning around the Arcadia Group, parent of Topshop and Miss Selfridge, which was sold last year to entrepreneur Philip Green for $1.2 billion. During the Nineties, Rose was also key in building the Burton Group, which later became the Arcadia Group after a split in 1998.

Rose, who will manage Britain’s equivalent of the Council for Fashion Designers of America, said he’s happy to be giving something back to the fashion industry. He’s also aware the bulk of his experience is in mass market, rather than designer fashion.

“I don’t see it as a problem, although I realize I’ve got some learning to do,” Rose said in an exclusive telephone interview. “But I do think I have an understanding of the market in a broad sense.”

Although Rose said it’s still too early to talk about strategy and goals for the BFC, he said he’s aware that while Britain has always boasted a good pool of talent, the country needs to produce more commercial successes. “This is not a new problem,” said Rose. “But the U.K. also has a strong history of in-house brands and large retailers like Marks & Spencer, so we also have a different business model from other European countries that have a tradition of fashion brands.”

Rose said he would continue the BFC’s “efforts to ensure the best possible business support for the country’s designers and ensure that London’s unique position on the international fashion calendar is strengthened.”

Rose has also held the post of chief executive at Argos, the U.K. catalogue company, and at Booker, the cash-and-carry group. He is currently a non-executive director of NSB Retail Systems plc and Land Securities plc.

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