PROVIDENCE, R.I. — Tucked away in the quaint neighborhood of Brown University, the Brooks Pharmacy on Pitman Street is evidence that the drugstore chain has been doing some heavy thinking of its own.

In September, the 330-store retailer unveiled a new skin care department concept, one that brings popular French brands to the U.S. for the first time. But, more than that, the design is wrapped around the core competency of a drugstore. That is, it focuses on health care.

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