Building on What’s Necessary

NEW YORK — Since starting out 21 years ago with a little money and a passion for creativity, Ady Gluck-Frankel has been churning out those Necessary Objects.

Gluck-Frankel is finally ready to expand into licensing and advertising. The first full ad campaign launched this spring in magazines such as YM and Jane and will expand for back-to-school. The campaign will also be placed in In Style and Lucky magazines, as well as in some trade publications, she said.