NEW YORK — Burberry accessories, the British luxury goods firm’s fastest-growing segment, has a new home at Bloomingdale’s Manhattan flagship.
A 940-square-foot, in-store shop devoted exclusively to Burberry’s nonapparel offerings has opened on the main floor of the 59th Street store in a space formerly devoted to small leather goods.
“It’s a unique situation to have all the accessories categories in one area like this, and it gives customers an opportunity to buy more than one item at a time,” said Francine Klein, Bloomingdale’s senior vice president and general merchandise manager of accessories and cosmetics.
Accessories are an area of growth for Burberry, as sales in this category jumped 34.7 percent to $278 million last year and accounted for about 30 percent of overall revenues of $973.5 million. The accessories push has been a chief goal of chief executive officer Rose Marie Bravo.
Before her arrival in 1997, the company was heavily focused on outerwear and its accessories business was relatively small.
Klein declined to give any sales projections for the shop, but said, “We feel this is a very big opportunity for us.”
The shop has an open and airy design with wood paneling and shelving, and and there is even a stuffed sheep to give the spot a British feel amidst the bustle of Bloomingdale’s main floor. Among the wide range of products available are hair accessories and eyewear, as well as handbags, belts, scarves, umbrellas and cold-weather offerings. Some categories such as fragrance and eyewear are available at the in-store shop and in other multi-brand departments in the store. Prices start at around $85 for umbrellas and range up to about $595 for some of the high-end handbags.
The new shop is scheduled to be feted this Thursday evening, and in conjunction with the opening, the store’s Lexington Avenue windows are decorated with Burberry items.
Bloomingdale’s reconfigured a few areas on the main floor to accommodate the Burberry shop. Legwear has been moved to the balcony in what was formerly a customer service department, and small leather goods were moved to the former legwear area on the main floor. The spot where Burberry handbags were housed in the arcade is now occupied by Marc Jacobs handbags and a new area for Bottega Veneta handbags. In addition, Celine handbags are now displayed in the spot that had been occupied by Judith Leiber, and that brand now has a stand-alone case in the arcade.The new shop reflects a growing trend in the industry, as stores such as Saks Fifth Avenue, Marshall Field’s and Bergdorf Goodman have all recently introduced in-store shops for accessories. Although Bloomingdale’s also has a Louis Vuitton in-store accessories area, Klein said there are no plans at this point for other in-store accessories shops. The Burberry shop is somewhat unique in that Burberry helped finance the project and has sent over Teresa Bazzano, a former manager of its store at the Westchester Mall, to run the area.
EXCLUSIVE: @tomford is opening its first-ever beauty store. The boutique, which opens November 20 in London’s Covent Gardens, was designed with the over-the-top glam Ford is known for. Read the full story on WWD.com, link in bio. #wwdbeauty #wwdnews (📷: Simon Wagner) #TomFordBeauty
New York-based DJ @harleyvnewton threw a party to celebrate the holiday collection of her dress and pajama line @hvn at the Ladurée Beverly Hills. It Girls @katebosworth, @rashidajones and more joined in on the fun, which included cocktails, croque monsieur sandwiches and a photo booth. #wwdfashion (📷: Owen Kolasinski/BFA.com)
For the holidays, @Burberry partnered with 20-year-old artist @blondeymccoy on a series of three outdoor murals in downtown Manhattan. The murals are McCoy’s interpretation of a Christmas eve party, the idea of charity and the spirit of family. His third mural, pictured here, is the most personal. The image depicts McCoy’s grandparents and father in London’s Trafalgar Square in the Seventies. “My work often features lots of sentimental objects.” #wwdeye
For spring 2018, designers applied bold colors and cartoonish motifs on everything from sneakers and belts to key chains. See all the top men’s accessories trends on WWD.com. #wwdtrends (📷: George Chinsee; Prop Styling by @rnasti; Market Editor: @luiscampuzano)
The @dior-sponsored @guggenheim international gala pre-party has a history of drawing cool-girl musical acts to serenade the crowd –– and last night was no exception. @haimtheband performed songs both new and old, and lured a star-studded audience with the likes of Rebecca Hall, Kate Mara, Mamoudou Athie and more. #wwdeye (📷: @lexieblacklock)
In a partnership between the @metopera and the @englishnationalopera, “Marnie” was born. The opera, with costumes sponsored by @mrporterlive, is an adaptation of the 1961 thriller by Winston Graham. Arianne Phillips, who created the costumes, is no rookie: She’s styled Madonna for her tours and created costumes for a myriad of films in the past. Read WWD’s interview with Phillips, where she talks about her inspiration for the opera’s costumes on WWD.com #wwdfashion
@barneysnyc took a different approach to their holiday windows this year. Instead of Christmas decor, Barneys tapped @thehaasbrothers to tell a story of positivity, gratitude and inclusivity via heartwarming silliness and humor. “It’s about kids and it’s about coming together and being family and loving each other,” said Simon Haas. #wwdfashion (📷: @joshuascottphoto)
Beauty influencer @kandeejohnson makes her foray into hair care with a collaboration with @ogx_beauty — making it the first time that OGX has teamed up for a product creation. The collab includes shampoos and conditioners in three scents. At 39 and a mom, Johnson is a different profile than the emerging social media stars, but is considered one of the pioneers of the digital beauty influencer world. Read WWD’s interview with her on wwd.com, including the strangest beauty product she’s ever tried #wwdbeauty