LONDON — Burberry today will name Brian Blake as worldwide president and chief operating officer, effective June 1.

The appointment confirms a WWD report on Monday.

Blake, 48, will replace Tom O’Neill, who stepped down last month to become chief executive officer of Harry Winston. Blake will report to Rose Marie Bravo, Burberry’s ceo.

At Burberry, Blake’s responsibilities will include global oversight of the company’s wholesale, retail, licensing and manufacturing operations. He also will be a member of Burberry’s executive committee, along with Bravo and chief financial officer Stacey Cartwright.

“I look forward to working with Brian to take Burberry to its next level, explore new growth initiatives and maximize the tremendous potential that this business represents,” said Bravo in a statement, pointing to Blake’s experience across all business disciplines and in regions such as Asia.

As reported, Blake was part of Domenico De Sole’s original team at Gucci, where he worked for 17 years. He left the Italian company last month along with De Sole and creative director Tom Ford. Most recently, he was executive vice president of Gucci Group, president and ceo of Gucci Group timepieces worldwide, as well as head of the jewelry house Boucheron.

Before that, Blake served as president and ceo of the Gucci division worldwide, and president and ceo of Gucci America, a post he took over after De Sole was promoted to ceo of the entire group. Before joining Gucci, Blake spent a decade at Lord & Taylor in merchandising and store management positions.

“It is exciting for me to have the opportunity to work with Rose Marie Bravo and the team to continue the momentum and challenge the business through its next phases of growth and development,” Blake said.

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