NEW YORK — The latest women’s fragrance to come out of London is called Burberry Brit and is meant to be as bright, breezy and downright sassy as the name implies.

Rose Marie Bravo, chief executive of the British fashion and design house, said, “We’ve had this in mind for five years.” The new fragrance, she continued, is meant to sum up the fresh, modern spirit of renewal that Burberry’s has come to represent, particularly in the two years since Christopher Bailey signed on as creative director and helped Bravo breathe new life into Burberry’s staid, traditional image.

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