By  on March 16, 2009

Perhaps red, black and camel check shouldn't come as any surprise in relation to Burberry, but it did when it appeared this season on the Prorsum runway for the first time in Christopher Bailey’s eight-year tenure. The surprise testifies to the creative director’s success in establishing a more chic and diverse visual language at Burberry that renders its iconic checked scarves and trenchcoats  more desirable than before.

“I sometimes describe Burberry as a beautiful diamond that was trodden into the ground a bit,” says Bailey. “It was dirty and foggy. My role wasn’t to find a new diamond but to clean the facets of this diamond until it sparkled again.”

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