By  on August 2, 2007

LONDON — Ulrik Garde Due, a senior vice president at Burberry Ltd., has been named as chief executive officer of Georg Jensen and will take up his post Nov. 1.

Garde Due, 44, will replace Hans-Kristian Hoejsgaard, who left the Copenhagen-based luxury jeweler at the end of July.

Garde Due, a Danish national, is currently senior vice president, international sales at Burberry, where he has been since 1998. He was part of the Rose Marie Bravo-led team that kick-started the brand's relaunch and took it public in 2002 on the London Stock Exchange.

He is also a nonexecutive board member of Royal Copenhagen, the luxury tableware company. Garde Due has worked for the Escada Group in Paris, and for Celine in New York, Paris and Tokyo.

"Ulrik Garde Due is the right person to lead Georg Jensen through the next tough phase, where many good initiatives initiated in recent years must be realized," said Lars Norby Johansen, chairman of the Georg Jensen board.

He said the strategy going forward is to transform Georg Jensen into "an international luxury brand," and new management skills were needed.

"I would like to thank Hans-Kristian Hoejsgaard for skillfully setting Georg Jensen on the right track — with the international luxury market as the final destination. He has initiated the globalization of the Georg Jensen mind-set," said Johansen.

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