LONDON — Burberry is building on its Icons collection, expanding into performance sportswear, loungewear and clothing for evening.
Icons launched last March to mark the company's 150th anniversary, hitting shop floors in September, and so far has proved to be popular. The collection features accessories and clothing with signature Burberry details, motifs and finishes: quilting, trench D-ring buckles, the Prorsum knight logo and check prints.
The collection was made up chiefly of accessories — and some ready-to-wear — when it got under way and is now growing in new directions.
For fall, the company is launching Burberry Sport, a line of sportswear for men and women that's performance-oriented and glamorous. The collection is selling out of Burberry's London and New York showrooms for September and October delivery.
There are puffer gilets and ski jackets in black nylon or metallic silver with black fox fur trim. Other ski jackets have padded nylon bodies and ribbed cashmere sleeves. There are also snow boots with the Burberry check print, and mink gloves and mittens.
A Burberry spokeswoman said the oversize gloves and mittens — which resemble bear paws — were inspired by Sir Ernest Shackleton's trek across Antarctica. Burberry has always leveraged its proud past suiting up explorers, including Norway's Captain Roald Amundsen, the first man to reach the South Pole, and Captain Robert Falcon Scott, who died during his race to the South Pole in 1912.
Burberry Sport also has a new logo that reads, Burberry Established 1856, and appears on sweaters, caps and coats. Prices range from about $275 for women's snow boots to $995 for a black puffer ski gilet. The summer sport collections will also be performance-oriented, but for warm-weather sea and sun sports.
The company has even thought of après ski in its At Home collection. Another extension of the Icons collection, it features cashmere robes and loungewear, velvet slippers, cotton check pajamas and boxer shorts with a trench-buckle motif.
There is a new eveningwear element to the collection, too, which includes a women's tuxedo and ruffled blouse, patent leather quilted coats and velvet or lace dresses. Overall, the clothing features metallic finishes and shiny fabrics.In Burberry stores, the Icons collection is merchandised along with the Prorsum runway line, and Burberry's more commercial London line, and is meant to be worn with both.
In the first half of the 2006-2007 fiscal year, revenue at Burberry rose 10.4 percent to 392 million pounds, or $729 million from 355 million pounds, or $660 million, powered by retail sales of outerwear, women's wear — and the Icons collection.
Icons handbags are also a big part of the collection and come in exotic skins, quilted leather, and with rivet and D-ring buckle details. This season's additions include bags with a leather mesh overlay.
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