LONDON — Burberry’s retail fever isn’t subsiding.

The company, which will have opened four new units by the end of 2002, has announced plans to open its first Italian store in Milan.

The new store will be on Via Verri — a cross street of Via Montenapoleone, in the city’s golden shopping triangle — and will span 8,100 square feet. Burberry plans to inaugurate the new store late next year.

The new Burberry unit will replace a store known as Verri, and will be located across the street from Gucci and Yves Saint Laurent stores.

"Italy is such an important market for Burberry, and Milan is its fashion capital," said chief executive Rose Marie Bravo. She added that the store would showcase the Burberry collections for the local customer base as well as for the region’s "compelling tourist market."

Europe currently generates about 60 percent of Burberry’s turnover, followed by North America and Asia. As reported, Burberry opened its first Spanish store — a flagship in Barcelona — last month, as well as a unit in Coral Gables, Fla.

It expects to open a new New York flagship on 57th Street and a second London flagship in Knightsbridge before the end of the year.

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