SJP's unexpected strategy to face celeb fragrance fallout.
August 26, 2016
• Rachel Strugatz
Burberry Ready to Add New Touch Scent in May
NEW YORK — Call it the power of Touch.
The Burberry fragrance franchise, launched in fall 2000, is adding a new scent in May. Called Burberry Tender Touch, the new fragrance will launch first in the U.S. and then will roll out to selected...