NEW YORK — Call it the power of Touch.

The Burberry fragrance franchise, launched in fall 2000, is adding a new scent in May. Called Burberry Tender Touch, the new fragrance will launch first in the U.S. and then will roll out to selected markets worldwide. In the U.S., where the Burberry fragrance lineup is distributed by Cosmopolitan Cosmetics, Tender Touch will be available in about 500 doors, including Nordstrom, Bloomingdale’s, Saks Fifth Avenue and Burberry shops.

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