LONDON — Christopher Bailey is revisiting the Burberry archives.
The brand's creative director has delved into its history, pulled out a handful of its signature references and created the Burberry Icons Collection.
The new, accessories-driven collection bows for fall and marks Burberry's 150th anniversary. It will become a permanent part of the Burberry offering with regular additions each season.
"I started with the icons that immediately came to mind — the quilting, the check, the rivets and the Prorsum knight," said Bailey during a walk-through at the Burberry showroom here near Piccadilly Circus. "This collection is about looking at Burberry's past from a different point of view rather than getting too entrenched in the history. There's a traditional base, but it's translated in a modern way."
Bailey has mixed and matched icons, marrying the classic quilted Burberry jacket with the trench. The result is a quilted trench — in leather or cotton — with a beaver or fox fur collar. He's also taken the classic D-ring shape, which comes from the belt buckle on the trench, and used it as a detail on shoes, bags and silk scarves.
The collection features small, quilted leather accessories, watches with the D-ring detail, silk separates with a buckle print and quilted caps with the house's signature check. Sunglasses bear the gold Prorsum logo in the lower corner.
The handbag range features exotic skins and quilted leather, along with D-ring buckles, and leather-covered padlocks and rivet details. Retail prices range from $350 for a small bag to $2,125 for a larger one in exotic skin.
About 85 percent of the collection is made up of accessories; there are 200 accessories stockkeeping units.
Bailey has also played with moods, pairing a functional gabardine trench with oversize fox or beaver collars and D-ring leather belts. Gabardine was the ultraperformance fabric developed by Thomas Burberry in 1880.
"I love combining the two different worlds of outdoor and city," said Bailey, "and the disheveled elegance of it all — the luxe fur collar and the outdoorsy trench. This collection is not so much about the pieces themselves but the attitude with which they're worn."
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)