Burberry may be leading the fashion charge in social media, with one million–plus Facebook fans, 3-D live-streaming of the autumn Prorsum collection and a slick Web site where brand lovers can talk trenchcoats 24/7, but it’s when Christopher Bailey heads home to Yorkshire, England, that he realizes Burberry’s future customers are a step ahead: “My 13-year-old nephew, Matthew, is gaming live with people around the world, people he knows by name and refers to as ‘my mates’—it’s normal for him,” he says.
“That generation is global—it’s a generation that lives online,” continues the 38-year-old Bailey, chief creative officer at Burberry and a driving force—along with chief executive officer Angela Ahrendts—behind Burberry’s digital crusade. “I didn’t grow up like that, but I am interested in that world, and excited by it.” The designer is a self-confessed gadget fanatic whose stash of iPhone apps includes a British Airways automatic check-in, cooking tips from Jamie Oliver, Sky News alerts and a direct line to Christie’s, where he can bid for his favorite 17th-century furniture, which is “rustic—not posh,” he laughs.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)