By  on May 10, 2007

It’s official: Stephen Webster’s “Burning Rocks” collection of men’s jewelry for De Beers launches in June, and it’s filled with rough diamonds with a rock ’n roll edge.

The wide-ranging collection, which marks the first time that De Beers is venturing into men’s fashion, features bracelets, pendants, rings, and what Webster calls “conversion” pieces that can be worn in a variety of ways.

“It’s got kind of a raw edge, it’s hard-looking, not soft and gentle,” said the designer in a telephone interview. “The collection is slightly humorous, very English and very me,” he added.

The one-off collaboration came about because Guy Leymarie, chief executive of De Beers Diamond Jewelers Ltd., and Shiryo Leymarie, managing director of Stephen Webster, are married.

“I felt a little bit of pressure – in the nicest possible way, of course,” joked Webster of the reasons behind the collaboration. “In the end, Guy wouldn’t take no for an answer.” De Beers has not yet disclosed price points for the collection.

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