NEW YORK — Burt’s Bees is again topping the list of companies said to be close to being bought out. Executives from the Raleigh, N.C.-based maker of natural cosmetics, lip balms and salves were not available for comment but sources familiar with the company said a deal is imminent. “They strategically broadened their product categories to include color and more upscale skin care products to make them more attractive as a complete beauty brand,” said one source.

While a specific buyer is not known, the source added that company co-founder Roxanne Quimby has publicly lauded beauty groups Estée Lauder and Unilever as companies she admires and ones that could be interested in her company. However, private financial groups have been emerging in the beauty industry as qualified buyers of beauty firms, too. In the fall of 2001, Chicago-based financial institution The Hathi Group won a bid for the Sarah Michaels and Freeman brands from The Dial Corp. But financial houses don’t always have the know-how to lead a brand to success. Sarah Michaels LLC, a wholly owned subsidiary of The Hathi Group, was forced into bankruptcy earlier this month.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus