NEW YORK — Bring on the holidays.
This story first appeared in the August 12, 2003 issue of WWD. Subscribe Today.
That was the rallying call at Intermezzo, the ENK International show that ended its three-day run last Tuesday.
Intermezzo brought in 19 percent more exhibitors than there were last August. According to Elyse Kroll, president of ENK, 7,520 buyers walked the show, browsing through 470 exhibitors.
“The show was busy the entire time. I really didn’t expect it,” Kroll said. “I never say the show is busy in August. This time it really was.”
Top trends for the holiday season focused on an updated Mod look, such as black-and-white miniskirts, while glossy leather jackets added a harder edge reflecting the motocross trend. Asian-inspired floral prints on dresses and tops added a touch of color to the mix, and jeans were available from resources as varied as Manhattan-based FRX and Joe’s Jeans to the Los Angeles-based Blue Cult.
Allen B. by Allen Schwartz added a bit of sparkle and shine to its mix of contemporary sportswear. The line, which wholesales for $79 to $145, includes pastel fake-leather motorcycle jackets, tank tops with zippers and crystal detailing to match vintage-inspired jeans and pinstriped denim miniskirts with piping details.
“The show’s been great,” said Leila Mostafavi, West Coast sales executive at Allen B. “Our tables have been full the entire time.”
FRX Clothing came back to the show for another season bringing everything from the basic five-pocket jeans to the new line of coordinating tops.
“People are saying that denim is slowing down, but I don’t see that at all at this show,” said Brian Kahill, sales and marketing representative at the company. “People are always going to want a new pair of jeans.”
The FRX collection wholesales for $39 to $54.
Guess decided to attend Intermezzo for the first time to show off its holiday line that included sateen cargo pants in colors like black, deep red and khaki. It also offered denim jackets and terry hoodies with matching pants.
“We wanted to come in and feel the show out and possibly come back next time,” said Kristin Finlay, assistant sales representative.
Buyers walking the show seemed to be pleased with the season’s offerings.
“They really did a nice job with the show this time,” said Gay Ahronowitz, owner of the Palm Beach, Fla.-based Made In France. “My store sells lifestyle items from clothing to accessories and I am really finding it here this time. Hopefully business will pick up for the holidays. It’s just so terribly hot in Florida right now.”
Kerrilynn Hunt, owner of the Brooklyn-based Castor & Pollux, said the show didn’t seem as busy as it has been, but the selection was good.
“I design all of the clothes in my store so I’m really just looking to fill in the gaps with accessories,” she said. “There are a lot of great companies here, but the show seems a bit slow. Maybe it’s because it’s holiday. These are never that big.”