Brazilian trade show organizers are making changes to better show off the country’s design talent, and the result is an increase in attendance, especially in foreign buyers, that doesn’t look to be subsiding any time soon.
Graça Cabral, the organizer of the São Paulo Fashion Week, Latin America’s biggest fashion showcase, said a record 72,000 people turned out at last June’s SPFW, and with recent changes implemented at this January’s SPFW, she predicted that number would only go up. At the January event, organizers increased the physical space of the SPFW by 20 percent to give each designer his own showroom.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)