PARIS — Cacharel wants to bring its charming prints and French savoir faire to the junior market.

In an interview, president Jean Bousquet said the house had signed a deal to introduce a line targeting teenagers, starting for spring 2005, in Japan.

He said the line, dubbed Cach Cach, would eventually be introduced to other markets around the world.

The Japanese agreement is with Itochu Fashion System and Sanei. It calls for the introduction of 20 Cach Cach boutiques during the next few years.

“We believe that the teenage market is an unfilled niche,” said Bousquet. “We are going to test it in Japan, but we think it will soon make it to other markets. Young girls now want to have more creative clothes at good prices.”

Bousquet said negotiations were under way with eventual Chinese partners to manufacture the line. He also hopes to sign a distribution agreement in China.

Inacio Ribeiro and Suzanne Clements, the British design duo who are the house’s artistic directors, will oversee the new line’s design, Bousquet said.

“It will have its own identity, but it will remain very Cacharel in sprit,” he said, adding that prices will be about 50 percent less expensive than the signature line.

Meanwhile, Bousquet denied rumors the house was for sale. “We are looking for investors to finance development,” he said. “But I will keep control of the house.”

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