An insider’s guide to the ins and outs of MAGIC.

REGISTRATION HOURS

Aug. 30–Sept. 1:
7:30 a.m.–6 p.m.
Sept. 2: 7:30 a.m.–12 p.m.

EXHIBIT HOURS

Aug. 30–Sept. 1:
8 a.m.–6 p.m.*
Sept. 2: 8 a.m.–4 p.m.*
*the edge opens at 9 a.m. daily

VENUES

MAGIC
Men’s apparel and accessories

Central and South Halls

WWDMAGIC

Women’s apparel and accessories

North Hall

MAGIC kids
Children’s apparel and accessories

South Hall, Level 1

fabric@MAGIC
Domestic and international fabric and trim

South Hall, Level 1

the edge
Alternative trends and lifestyle

South Hall, Level 2

SHOW OFFICES

• North Hall, Mezzanine, Room N251
• South Hall, Concourse, Room MS219

FOOD SERVICES

Complimentary Continental Breakfast
• Served daily in the Grand Lobby, Central Hallway and South Hall. Sponsored by PJ Salvage.

Special Lunch Program
$5 lunches will be available to exhibitors and retailers at designated locations within the exhibit halls.

TRANSPORTATION

MAGIC Express Intra-Venue Shuttle Service

Complimentary shuttle service between show halls.
• Aug. 30–Sept. 1: 8 a.m.–6:30 p.m.
• Sept. 2: 8 a.m.–4 p.m.

Gold Lot Shuttle Service
Transportation available between the Central Hall and the Gold parking lot.
• Aug. 30–Sept. 1: 8 a.m.–6:30 p.m.
• Sept. 2: 8 a.m.–4 p.m.

Hotel Shuttle Service
Available between select hotels and the LVCC.
• Aug. 30–Sept. 1: 7:30 a.m.–6:30 p.m.*
• Sept. 2: 7:30 a.m.–4:30 p.m.*
* Shuttle service ceases 11:30 a.m.–2:30 p.m.Airport Shuttle Service
Hourly trips from the convention center to McCarran Airport.
• Sept. 2: 9 a.m.–5 p.m.

SHOW AMENITIES

Buyer Resource Center
Staffed by the MAGIC Retail Relations team, this new addition helps buyers shop the show floor.
• Grand Lobby

International Business Center

International guests can register, network and speak with representatives from the U.S. Department of Commerce. Attendees and exhibitors can convey their interest in conducting business in other countries. Translation services available .
• North Hall, Mezzanine, Room N258

Prayer Room

A quiet place for spiritual reflection and meditation.
Aug. 30–Sept. 2:
6:30 a.m.-6 p.m.
• North Hall, Mezzanine, Room N264

President’s Club Lounge,
sponsored by Walters Golf

Attendees can relax or conduct meetings in the lounge and enjoy complimentary buffets and business services.
• North Hall, Mezzanine, Room N250

Press Club
Members of the media can register for the show, file stories, gather exhibitor information and dine.
• North Hall, Mezzanine, Room N255

Sourcing Zone Hub
This is a new resource that offers exhibitor and seminar information, tours of the show floor and translation services in Korean and Mandarin Chinese for retailers and vendors, as well as news on trade legislation initiatives, technology, software and more.
• South Hall, Level 1

EVENTS

Sunday, Aug. 29, 8 a.m.:
MAGIC International President’s Club Golf Invitational

MAGIC International and Walters Golf present this invitation-only event, held at Bali Hai Golf Club with an 8 a.m. shotgun start. For more information, call 818-227-4126.
• Bali Hai Golf Club

Monday, Aug. 30, 7–11 p.m.: Shimmer
MAGIC International and Lycra present an opening night charity event, with special musical guests Maroon 5. Tickets: $60. All proceeds benefit the Partnership Against Child Abuse. All-white attire suggested. For tickets or information, call 218-723-9792, visit MAGIConline.com or stop by the Will Call desk located in the Grand Lobby.
• Poolside at the Hard Rock Hotel & Casino

Tuesday, Aug. 31, 9 p.m.–2 a.m.: Community

MAGIC International and Hoop Dreams Sportswear present Community with special guests Guru, with DJ Doo Wop, Slum Village, The Pharcyde and F.I.L.T.H.E.E. Immigrants. Sponsored by Hoop Dreams Sportswear, Rock the Vote, Rehab Records, Red Bull, Boost Mobile, Earth Tones Trading Co., Mixwell USA and the Palms Hotel & Casino. Admission is limited; early arrival is strongly recommended. For more information, visit MAGIConline.com.
• Rain at the Palms Hotel & Casino

SPECIAL FEATURES
The WWDMAGIC Mannequin Trend Exhibit
• North Hall Lobby

The WWDMAGIC Accessory Design Series

• North Hall Lobby

eBay Information Kiosks
Visit eBay’s kiosks or attend one of its seminars for everything you need to become a successful eBay seller.
• Grand Lobby and Room N263

Vespa Giveaway
Wish Licensing and The Crystal Group present three one-of-a kind themed Vespas, sponsored by DIC Entertainment (Strawberry Shortcake), Hasbro Inc. (Twister) and VespaUSA. Each custom-designed bike will be showcased at the MAGIC main entrance. A Vespa ET2 will be given away to three different registered buyers who enter the sweepstakes. All entries must be completed by 10 a.m. Wednesday, Sept. 1; the drawing will be held on the Grand Lobby Stage at 3:15 p.m. that afternoon.
• Grand Lobby Stage

Academy of Art University Graduate Fashion Design Display

View works from San Francisco’s Academy of Art University Graduate Fashion Show 2004, held in May.
• North Hall, Level 1

Escase Hole-in-One Contest
Shoot for a hole-in-one in a golf simulator for a chance to win a Chrysler Crossfire at the Escase booth (CA5747) in the Casual Lifestyle area.
• Central Hall, Casual Lifestyle

24 Seven
Visit the 24 Seven booth to learn about this staffing resource for the fashion and retail industries. Enter to win a green iPod Mini and fill out a quick survey for a $5 Starbucks card.
• Grand Lobby

SHOW LOUNGES

Disney Lounges
Located on the show floor, each Disney lounge will feature distinct themed environments. In the Grand Lobby of the LVCC, see the new collaboration between Disney and Harley Davidson. The front entrance of the North Hall will feature Disney SNAP watches. In the South Hall, within the Active Lifestyle category of MAGIC, Disney returns with the latest Vintage Mickey fashion trends. Visit the lounge on Level 1 for a sneak preview of the latest Disney Couture fashion line.
• Grand Lobby, North Hall, South Hall, Level 1DNR Lounge
Stop by to pick up the latest issues of DNR and catch up on all the current news.
• Grand Lobby

the edge Lounge

An energetic spot to eat, drink or chill and watch DJs spin.
• South Hall, Level 2

in•dex Lounge, sponsored by Zink Magazine

Enjoy a contemporary lounge environment and sip cocktails at the cash bar while listening to groove-laden beats.
• Central Hall, Designer & Contemporary

Nickelodeon/Comedy Central Lounge
View upcoming adult styles for Nickelodeon’s “SpongeBob SquarePants” and Comedy Central’s “Chapelle’s Show,” “Reno 911,” “South Park” and “The Man Show.” Meet Isaac Hayes, the voice of Chef from “South Park,” during a postcard-signing on Tuesday, Aug. 31, from 10-11:30 a.m. and again from 1-2:30 p.m.
• South Hall, Level 2

URB Magazine and Boost Mobile Lounge

Meet and greet members of both the URB and Boost Mobile teams in their chill lounge area. Soak in daily doses of live DJs, cocktails, graffiti art created on the spot and an in-person URB fashion shoot.
• South Hall, Level 2

Von Dutch Kids Lounge

Weeplay and Old School Clothing present Von Dutch Kids Lounge, located within MAGIC kids. Come relax and check out the latest kids’ fashions by Von Dutch during daily fashion shows at 10:30 a.m., 1:30 p.m. and 3:30 p.m.
• South Hall, Level 1

FASHION SHOWS

Pulse: Men’s and Women’s Trend Collections 2005
Aug. 30-Sept. 1: 11 a.m. and 3:30 p.m.
Sept. 2: 11 a.m.
• Grand Lobby

MAGIC Presents StyleFile Spring 2005
Aug. 30-Sept. 2: 12:30 p.m.
• Grand Lobby

WWDMAGIC Presents StyleFile Spring 2005
Aug. 30-Sept. 1: 2 p.m.
• Grand Lobby

MAGIC kids Presents the Best of Spring 2005
Aug. 30-Sept. 2: 9:30 a.m.
• Grand LobbySEMINARS

Monday, Aug. 30

10 a.m.: Globalization in the Fashion Industry
Presented by Cherish International. Hosted by Victor Kim, Cherish International and Greg Lorber, Lorber Industries.
Speakers will discuss aspects of the nonquota era of 2005, global competition and opportunity.
• North Hall, Mezzanine, Room N253

10 a.m.: Get More Out of Your Inventory: Learn to Sell on eBay

Presented by eBay.
This seminar will provide an overview of eBay and will walk vendors and merchants through the selling process step by step. For experienced sellers, the seminar will cover advanced listing techniques and how to set up your own store on eBay.
• North Hall, Mezzanine, Room N263

12 p.m.: How to Service, Market and Sell to the Plus-Size Customer

Presented by Global Purchasing Group. Hosted by Mercedes Gonzalez.
This seminar shows you how to create a friendly, sensitive and responsive atmosphere for the emerging plus-size market.
• North Hall, Mezzanine, Room N253

12 p.m.: Fall-Winter 2005-06 Trend-Right Issues for Men’s Wear
Presented by Color Portfolio. Hosted by Carol Meek.
A focused presentation of key trends, prints, silhouettes, fabrics and colors for the season.
• North Hall, Mezzanine, Room N259

1 p.m.: Get More Out of Your Inventory: Learn to Sell on eBay

Encore presentation.
• North Hall, Mezzanine, Room N263

2 p.m.: What’s Next for Spring 2005 & Forward — Women’s Trends

Presented by The Doneger Group. Hosted by David Wolfe.
Wolfe takes a look at the forces driving fashion: lifestyle patterns, consumer profiles, marketing directions, colors, fabrics and design trends.
• North Hall, Mezzanine, Room N235

2 p.m.: Fall-Winter 2005-06 Trend-Right Issues for Women’s Wear

Presented by Color Portfolio. Hosted by Carol Meek.
A focused presentation of key trends, prints, silhouettes, fabrics and colors for the season.
• North Hall, Mezzanine, Room N253

2 p.m.: Better Fit, Today! — Implications From the SizeUSA National Sizing Survey

Hosted by Tim Curran, manager, contract services, TC2.
Key findings from TC2’s National Sizing Survey, SizeUSA, will be reviewed, and data analysis tools will be discussed.
• South Hall, Level 1, Room MS 111

3 p.m.: Get More Out of Your Inventory: Learn to Sell on eBay

Encore presentation.
• North Hall, Mezzanine, Room N263

4 p.m.: Faster Fit, Automatically — 3D Body Data to 2D Patterns

Hosted by Kimberly D. Munro, manager, product development services, TC2.
Learn how TC2’s research initiatives to automatically generate 2D patterns directly from 3D body scan data can enable earlier fit consensus.
• South Hall, Level 1, Room MS 111

4 p.m.: Youth Predictive — Spring-Summer 2005

Presented by The Doneger Group. Hosted by David Wolfe.
Fashion takes a tongue-in-cheek approach for spring-summer 2005 with witty trends that capture the imagination of the youth market. Color, fabric, print and pattern direction, in addition to key silhouettes, will be highlighted within each trend.
• North Hall, Mezzanine, Room N235

4 p.m.: Retail 101: How to Open and Run a Successful Retail Store

Presented by Global Purchasing Group. Hosted by Mercedes Gonzalez.
Topics include buying, retail math, industry terms, merchandising and displays, your sales team, operations, technology and customer service.
• North Hall, Mezzanine, Room N2594 p.m.: Marketing and Selling Online: Virtual Showrooms — Applications in Today’s Industry
Presented by Fashion Business Inc. and Apparel Link. Hosted by Arnie Wachman and Kelly Rose, Apparel Link.
Designers and fashion marketers will learn how the Web can be used to give fashion creators direct, real-time control over their creative vision online by integrating the Web’s information delivery capability with traditional sales channels. Retailers and fashion merchandisers will learn how to keep up with
fashion information between major markets by using virtual showrooms.
• North Hall, Mezzanine, Room N253

Tuesday, Aug. 31
7 a.m.: Is eBay Right for Your Business?
An Overview of the eBay Platform and Services

Presented by eBay.
Representatives from the eBay clothing, shoes and accessories team will provide an overview of the business and discuss various selling options for businesses of all sizes. This breakfast seminar is reserved for exhibitors and manufacturers only.
• North Hall, Mezzanine, Room N263
8 a.m.: How Stain Protection and Other Easy Care Benefits are Improving Apparel
Presented by INVISTA. Hosted by Lisa Pfrommer.
Stain protection and other easy-care benefits that meet consumer needs by repelling spills and releasing ground-in stains are becoming more important in apparel.
• North Hall, Mezzanine, Room N259

10 a.m.: Open-to-Buy Planning: “How Much Should I Buy?”
Presented by OTB Retail Systems. Hosted by Mort Haaz.
This 90-minute workshop will detail the needs, benefits and workings of the open-to-buy process. Retailers will learn how to set up a buying plan to ensure leaner, better-balanced, faster-turning inventory with fewer markdowns and a positive cash flow.
• North Hall, Mezzanine, Room N259

10 a.m.: Gutsy: Spring-Summer 2005 Forecast
Presented by The American Trend & Color Committee. Hosted by Lisa Mainardi. Sponsored by the International Fashion Fabric Exhibition.
Mainardi, director of The American Trend & Color Committee, which represents the opinion of more than 25 industry experts, will provide a comprehensive forecast of the season’s top picks for colors, trends, textures and silhouettes.
• North Hall, Mezzanine, Room N253
10 a.m.: Sourcing Outlook for 2005 —
What Will Retailers Expect From Their Suppliers?
Presented by Peter McGrath, chairman, J.C. Penney Purchasing Corp.
The elimination of the quota system opens the door for a new approach to sourcing, as well as changes in the long-term relationships between retailers and vendors. Hear firsthand what will be required from major retailing companies.
• South Hall, Level 1, Room MS 111

10 a.m.: Get More Out of Your Inventory: Learn to Sell on eBay

Encore presentation.
• North Hall, Mezzanine, Room N263

12 p.m.: Trend-Spotting: Spring 2005

Presented by Global Purchasing Group. Hosted by Mercedes Gonzalez.
This seminar will cover how to find the next hot trend, based on sales, current events and the fashion cycle.
• North Hall, Mezzanine, Room N253
12 p.m.: Viewpoint: Men’s European Design Collections, Spring 2005
Presented by The Doneger Group. Hosted by David Wolfe.
A front-row view of men’s European designer shows in Milan and Paris, covering the most important details in color, textiles and designs from the world’s leading designers.
• North Hall, Mezzanine, Room N23512 p.m.: Fall-Winter 2005 From a West Coast Point of View
Presented by Fashion Business Inc. and Design Options. Hosted by Fran Sude, Design Options.
Color and trend for adult, junior, contemporary, young men’s and home fashion markets.
• North Hall, Mezzanine, Room N259

12 p.m.: Sports Illustrated On Campus

Presented by Sports Illustrated On Campus.
This relaxed and engaging panel of college students from around the country will provide a unique opportunity for audience participants to ask specific questions and discuss exclusive topics.
• South Hall, Level 2, Room MS 216

1 p.m.: Get More Out of Your Inventory: Learn to Sell on eBay

Encore presentation.
• North Hall, Mezzanine, Room N263

2 p.m.: Organic Fiber: Why and How to Use It in Your Apparel Line
Presented by The Organic Trade Association. Hosted by Sandra Marquardt, Organic Trade Association; Anne Gillespie, Agility Consulting; Pam Stubenbord, Green Source/The Source; Marci Zaroff, Under the Canopy; Mara Engel, Organic Works Marketing.
The seminar will address the market for organic-fiber apparel and challenges and opportunities for manufacturers and buyers.
• North Hall, Mezzanine, Room N253

2 p.m.: Brand Cohesion 2
Presented by The Gale Group.
Brand Cohesion 2 is an extension of February 2004’s Brand Cohesion Panel. Using case studies and visuals, panelists from national brands and publications will discuss branding and image-building in a competitive marketplace, defining and understanding the market, maintaining credibility, cross-promotional ideas for brands and retailers and the importance of integrity in your message.
• North Hall, Mezzanine, Room N259

2 p.m.: Outlook for Sourcing: U.S. and E.U. Perspectives

Presented by Julia K. Hughes, vice president, international trade, United States Association of Importers of Textiles and Apparel, and Emma Ormond, international trade consultant, PriceWaterhouseCoopers.
This seminar will review current and projected sourcing trends for imports in the United States and the European Union. Speakers will highlight new suppliers and the factors that will affect changes in sourcing after quotas are eliminated.
• South Hall, Level 1, Room MS 111
3 p.m.: Get More Out of Your Inventory: Learn to Sell on eBay
Encore presentation.
• North Hall, Mezzanine, Room N263

4 p.m.: Women’s Wear Trends for Spring-Summer 2005 and Fall-Winter 2005-06

Presented by Worth Global Style Network. Hosted by Barbara Kennington, creative director.
The presentation of women’s wear trends for spring-summer 2005 and fall-winter 2005-06 will feature highlights from the current global retail scene, St. Tropez and Ibiza high summer resort reports and the Paris couture fall-winter 2004-05 shows. To receive an invitation to these seminars,
e-mail wgsnMAGIC@wgsn.com.
• North Hall, Mezzanine, Room N2534 p.m.: Compliance as a Competitive Advantage
Presented by Tamsin Randlett, senior director, government affairs, Gap, and Richard Feinberg, consultant, Gap, and professor of international political economy, University of California at San Diego.
Recent developments in the apparel industry have created demand for sources of supply with high labor standards. This seminar will discuss ways that brands, vendors, governments and civil society can collaborate for mutual rewards.
• South Hall, Level 1, Room MS 111

4 p.m.: Gutsy: Spring-Summer 2005 Forecast

Encore presentation.
• North Hall, Mezzanine, Room N259

Wednesday, Sept. 1
8 a.m.: Women’s Wear Trends for Spring-Summer 2005 and Fall-Winter 2005-06

Encore presentation.
• North Hall, Mezzanine, Room N253

10 a.m.: Get More Out of Your Inventory: Learn to Sell on eBay
Encore presentation.
• North Hall, Mezzanine, Room N263

10 a.m.: Open-to-Buy Planning: “How Much Should I Buy?”

Encore presentation.
• North Hall, Mezzanine, Room N259

10 a.m.: Fall-Winter 2005-06: Women’s Wear Forecast
Presented by Peclers Paris North America. Hosted by Stephanie Meyerson.
Preview the trends for fall-winter 2005-06 in the women’s wear market, including the influences, color palettes, fabric directions and key items for the season.
• North Hall, Mezzanine, Room N253

10 a.m.: Full-Value Sourcing in the Post-2005 Era
Hosted by David Birnbaum, ceo, Third Horizon Ltd. and author of “Birnbaum’s Global Guide to Winning the Great Garment War.”
Birnbaum will introduce full-value sourcing — the new model for the post-2005 era; how factories must restructure to meet the challenges; how sourcing must change to take full advantage of the free market, and what new skills will be required for both buyers and suppliers.
• South Hall, Level 1, Room MS 111

12 p.m.: From Flash to Cash: Practical Legal Aspects of Protecting, Promoting and Profiting From Your Trademark

Presented by Dowd & Marotta LLC. Hosted by Raymond J. Dowd and Daniel C. Marotta.
This seminar will discuss the ins and outs of trademarks, licensing and publicity.
• North Hall, Mezzanine, Room N253

12 p.m. Fall-Winter 2005-06: Men’s Wear Forecast

Presented by Peclers Paris North America. Hosted by Jayne Mountford.
Preview the trends for fall-winter 2005-06 in the men’s wear market, highlighting the major influences, color palettes, fabric directions and key items for the season.
• North Hall, Mezzanine, Room N259

12 p.m.: Gutsy: Spring-Summer 2005 Color, Trend & Silhouette Forecast

Presented by The American Trend & Color Committee. Hosted by Lisa Mainardi.
Representing the opinion of more than 25 industry experts, Mainardi will present the season’s top picks for men’s, women’s and children’s trends in an interactive slide presentation.
• South Hall, Level 1, Room MS 111

1 p.m.: Get More Out of Your Inventory: Learn to Sell on eBay

Encore presentation.
• North Hall, Mezzanine, Room N263

2 p.m.: How to Build an Effective Marketing and Advertising Campaign

Presented by Chic Streets. Hosted by Julie Oriola.
Learn how to build your business without having to rely on traditional advertising and marketing, whether just breaking into the business or an already established neighborhood favorite. For more information, visit chicstreets.com.
• North Hall, Mezzanine, Room N253

2 p.m.: Men’s Wear Trends for Spring-Summer 2005 and Fall-Winter 2005-06

Presented by Worth Global Style Network. Hosted by Barbara Kennington, creative director, WGSN.
This presentation of men’s wear trends for spring-summer 2005 and fall-winter 2005-06 will feature highlights in retail trends, denim updates, the Ibiza high summer resort report, and the Paris and Milan men’s wear runway collections for spring-summer 2005. To receive an invitation, e-mail wgsnMAGIC@wgsn.com.
• North Hall, Mezzanine, Room N2592 p.m.: 2005: What Could Go Wrong (and How to Make It Right)
Presented by Brenda Jacobs, attorney, Sidley Austin Brown & Wood LLP.
This seminar presents a legal and business perspective on the potential hazards of the quota-free era and how to avoid them.
• South Hall, Level 1, Room MS 111

3 p.m.: Get More Out of Your Inventory: Learn to Sell on eBay

Encore presentation.
• North Hall, Mezzanine, Room N263

4 p.m.: AGOA: Sourcing in Sub-Saharan Africa

Rosa Whitaker, president and chief executive officer, The Whitaker Group, co-chair, AGOA 3 Action Committee; Peter Craig, trade commissioner, Embassy of Mauritius, and Rajaonarivony Narisoa, ambassador, Embassy of Madagascar.
The United States government recently extended the African Growth and Opportunity Act to continue to develop trade between Sub-Saharan Africa and the United States. The seminar will address the
just-renewed trade legislation and describe the benefits and opportunities for sourcing in the region.
• South Hall, Level 1, Room MS 111

4 p.m.: Kids’ Wear Trends for Spring-Summer 2005 and Fall-Winter 2005-06
Presented by Worth Global Style Network. Hosted by Barbara Kennington, creative director, WGSN.
This presentation will focus on kids’ wear retail, denim, streetwear, and tween/teen influences and inspirations, plus a look ahead to spring-summer 2005 and fall-winter 2005-06. To receive an invitation, e-mail wgsnMAGIC@wgsn.com.
• North Hall, Mezzanine, Room N259

Thursday, Sept. 2
10 a.m.: Full-Value Sourcing in the Post-2005 Era

Encore presentation.
• South Hall, Level 1, Room MS 111

12 p.m.: C-TPAT and Supply Chain Security Recommendations
Presented by Wayne Kornmann, supervisory supply chain specialist, U.S. Customs and Border Protection.
The Customs-Trade Partnership Against Terrorism (C-TPAT) is a joint government-business initiative designed to strengthen overall supply chain and border security while facilitating legitimate, compliant trade. To date, more than 6,500 companies have partnered with U.S. Customs Border Protection, making it the largest, most successful government-private sector partnership to arise out of 9/11. Kornmann will help clarify C-TPAT, as well as supply chain security recommendations for the U.S. market.
• South Hall, Level 1, Room MS 111

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