NEW YORK — Desperate to get a grip on slipping sales in the bath category, Calgon is taking a more substantial positioning with a new line that focuses on benefits, not just fragrance.

Coming to retailers in May is Calgon’s first spa line, Ahh…Spa Tropics, one that brand executives said promises to deliver moisturizing and cleansing benefits. Infused with tropical fruits such as papaya, mango, avocado, kiwi and guava, Spa Tropics plays on Calgon’s well-known tag line, "Calgon Take Me Away," by also promising to deliver users to a faraway tropical island.

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