Minimalist beauty can be somewhat stark, although not in the hands of Pat McGrath and Guido Palau. At Calvin Klein, the duo aimed for what McGrath dubbed a “modern architectural” look. McGrath smoothed on SK-II moisturizer, then dotted Max Factor concealer on skin where needed — “to make skin more perfect than it already is” — and added shimmer on the cheekbones. A light dusting of taupe Max Factor eye shadow finished the look.

Palau did a ponytail with two personalities — smooth and gelled back near the scalp, with the pony itself rough and product-free. Palau added a touch of Redken shine serum on top of the gel, for a final pop of shine.

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