LONDON — The annual Frieze fair may have ended Sunday, but Calvin Klein kept the contemporary art flame burning for an extra 24 hours with an unusual take on a fashion presentation.
On Monday night, the fashion house unveiled a specially commissioned performance project by the English artist Martin Creed, known for his conceptual art using music, neon signs, balloons and light switches, as an accompaniment to a show of the brand's spring collections.
The project was based on Creed's "Work 673," which features an 18-piece orchestra, whose musicians sat one behind the other in a line, playing the same note, one after the other.
The result? An evening where models formed tableaux or walked in file to the sound of booming bass drums, clarinets and cellos.
"London has this arty energy," said Francisco Costa, creative director of Calvin Klein Collection for women, who cohosted the evening at the cavernous P3 space, an underground hall turned gallery space in north London. "It felt very natural to do something here."
Italo Zucchelli, creative director of Calvin Klein Collection for men; Kevin Carrigan, creative director of ck Calvin Klein and Calvin Klein, and Tom Murry, president and chief operating officer of Calvin Klein Inc., also hosted the event, along with Naomi Watts.
The 900 guests included Creed, Mary-Kate Olsen, Bianca Jagger, Georgina Chapman and Keren Craig of Marchesa, Fiona and Olympia Scarry, Henry Holland, Gareth Pugh, Lara Bohinc, Daisy de Villeneuve, Kelly Osbourne and members of boy band the Backstreet Boys.
Creed said the buzzy crowd only added to the impact of the installation.
"It's about interaction — I try to put colors, shapes and sounds together," he said elaborating on the link between art and fashion. "Art is about making things that people look at. Clothes are about the way we look."
Watts, who spent much of the evening curled up in a corner booth with Olsen and Jagger, was a little less cerebral about the evening. "I am a fan of minimalism and structure," she said, pointing to her simple Calvin Klein Collection shift.
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