NEW YORK — Calvin Klein Inc. said Monday that it will integrate all its worldwide advertising, marketing and public relations functions under the direction of Kim Vernon, senior vice president of global advertising and communications.
This story first appeared in the June 11, 2002 issue of WWD. Subscribe Today.
Vernon continues to report to Tom Murry, president and chief operating officer of CKI.
As reported, Calvin Klein’s U.S. public relations had been headed by Virginia Smith, vice president of public relations, who resigned and whose last day is Friday. She had reported directly to Murry. Noona Smith-Peterson continues to direct Calvin Klein’s European PR efforts, based in Milan.
The new integrated service group, reporting to Vernon, will be responsible for media strategy and creative campaign development; marketing; strategic planning for the promotion of brands and brand positioning, and all communications and public relations functions. The group is responsible for all Calvin Klein-trademarked products — whether company owned or operated by strategic partners, both in the U.S. and abroad.
“What we’re announcing today has to do with our overall strategy to bring advertising, marketing, the communications and public relations areas under one person’s leadership worldwide,” said Calvin Klein, in a statement. Vernon rejoined CKI in 2001 as senior vice president, global advertising from her own marketing and branding consultancy, The Vernon Co. Prior to that, she was vice president of advertising and communications at Prada for two years and from 1992 to 1996, was vice president at Klein’s in-house ad agency, CRK Advertising. Earlier, she was retail marketing director at Escada and ad manager at Bergdorf Goodman.”