NEW YORK — Manuel Canovas, the Paris-based luxury firm known for its colorfully printed floral swimwear and home furnishings, is testing the waters of fine fragrance.
Canovas’ first fragrance effort, which consists of two scents — called Le Vert and Le Rose — launched in December in 25 independent U.S. specialty boutiques. Patricia Ratut, director of Canovas’ U.S. operation, discussed rollout plans recently at the firm’s Seventh Avenue showroom. She sees distribution of the scents expanding to as many as 200 U.S. doors within the next year. "It’s very niche," Ratut said. "We want to slowly penetrate the market." Internationally, the scents are slated to hit 1,300 doors within the next year.
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