NEW YORK — Capsule, a new apparel trade show that will launch here next week, promises to showcase an array of edgy new brands.
Although the show will be men's wear heavy, about 20 of the 48 vendors, such as Mike & Chris, Cassette, Federation and Oak, will have their women's collections on hand. Organized by public relations firm BPMW, Capsule's purpose is to put a fresh spin on the traditional trade show setting. The show is scheduled for July 23 and 24 at the Angel Orensanz Foundation center, the neo-Gothic structure built as a synagogue in 1849 by Berlin-based architect Alexander Seltzer at 172 Norfolk Street in lower Manhattan.
The show is invitation-only and, according to Edina Sultanik Silver, one of the show's organizers, is designed to show the market a new direction in contemporary fashion.
"We've invited 50 independent designers to participate in the show from all over the world," she said. "The show has a men's wear focus, but about half of the brands are bringing both men's and women's wear collections. Capsule is not just about commerce, it's also about community."
Silver said she expects about 300 retailers to attend.
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