NEW YORK — Having booked in excess of $2 million with its debut fall collection, Kay Unger’s daytime dress and sportswear line, Unger, seems to have hit a vein at retail.
When doing market research before she launched the line, Unger said career clothing was full of serious blazers and plain pants that possessed a masculine feel. So Unger set out to create a line of slimming dresses and suits made of custom fabrics geared at working women of all ages.
Whether its a lightweight double-face wool dress or a doubleknit wool crepe suit, the line is a combination of minimalist cuts and feminine details. Most of the dresses and skirts feature soft tucks near the waist to "hide a woman’s folds" according to Unger. Other details include custom hardware and "Unger-pinnings," fully lined long-sleeve T-shirts made of nylon mesh that feature graphic prints. While many dresses are sleeveless, each is available in a three-quarter sleeve version.
Wholesale prices for the line run $190 for a one-button jacket, $286 for a long jacket and between $130 and $145 for dresses. It’s offered in sizes 2 to 14.
"We feel it’s for a customer that wants something cleaner and more modern, but with a feminine fit," said Joan Kaner, senior vice president and fashion director at Neiman Marcus. "It’s more modern than the Kay Unger collection, which is more detailed."
For spring, Unger is adding fabrics such as lightweight stretch gauze and a few cocktail-type dresses.
Rob Feinberg, president of Phoebe Co., Unger’s parent company, said he expected the line to grow in 2003, but did not disclose details about sales forecasts.
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)
@heriethpaul and @gracebol have a moment on the @victoriassecret fashion show 2017. See every look from the runway on WWD.com. Link in bio. (📷: @giovanni_giannoni_photo) #wwdfashion #victoriassecret #VSFashionShow
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia