NEW YORK — Long before private label had a name, Carole Wren was making clothes for stores who then put their own label on the sportswear items.

"In those days, there were no labels on the garments, only content labels," said Martin Leff, chairman of Carole Wren Inc., who purchased the company in 1946. Its main client then was Lerner Stores. "We didn’t pre-ticket goods, but we just knew they were retailing for about $4."

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