NEW YORK — Carolina Herrera is giving brides-to-be a space to call their own.
The designer’s bridal salon is now neatly tucked away on the third floor of her Madison Avenue boutique so sometimes anxious shoppers will have privacy to mull over their options. Herrera knows decisions may take a while, so there are chocolate brown slipper chairs for support teams and big bay windows framed by leafy trees. Occasionally, some clients have the added benefit of Herrera’s unsolicited expertise, as was the case Monday morning. While trying on a gown, one unsuspecting shopper was delighted to find the designer adjusting her veil, inquiring about wedding day hairstyles and recommending the bride-to-be twist her hair into a bun, which she happily did.
“Wedding gowns should be very special and demure, even if they are hidden,” said Herrera, who has designed wedding gowns for Renée Zellweger and Caroline Kennedy.
Since resuming operational control of this Upper East Side boutique in January, Herrera has taken a much more hands-on approach. She regularly drops by the store en route to her showroom from her Carnegie Hill home to greet shoppers and her sales team. “I like the feeling in this place and all the colors. At the end of the day, I always hear what did well or what didn’t [any way.] I like checking that everyone is happy,” Herrera said. “We are able to show the whole look of Carolina Herrera in one space. And it is so wonderful to change the windows any time.”
There has been a lot of change afoot at the Madison Avenue store. Wedding gowns were moved from the second floor to the third, and eveningwear is displayed around the corner. In the room’s northeast corner, five of the designer’s gowns make a dramatic statement on forms. Brown and beige striped settees — which can also be found in the designer’s showroom, other freestanding stores and her New York apartment — rest in the center of the well-appointed room, giving the space a slightly residential feel.
“It’s cozy. It’s not one of those places where you feel like they’re going to do an operation with all those lights,” she laughed.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)