NEW YORK — Jantzen launched its revamped 2007 swimwear line, featuring spokeswoman and model Carolyn Murphy in its new advertising campaign, at Macy's Herald Square last week.
The company's 2007 collection comprises maillots and two-pieces in a range of styles, adorned with sequins, beading, Swarovski crystal pendants and metal paillettes. Solids and patterns in classic black and white, peacock blue and brown, are the featured colors of the line, designed by Gabrielle Tuma, which also includes resortwear basics such as tunics, dresses, pants, skirts and footwear. Pieces retail from $44 to $50 for swimwear separates in the Pool and Beach collections to $128 for a one-piece from the Signature line. The event was sponsored by Glamour, which, like WWD, is owned by Condé Nast Publications.
"My line was inspired by Old Hollywood glamour and the golden years when starlets were outfitted by Jantzen," said Tuma, swimwear designer of the Perry Ellis International division since January 2006. Tuma, previously employed by Speedo, is no stranger to swimwear design, and found Jantzen's history and extensive archives helpful in creating the collection.
Murphy came on board last year for the 2007 cruise season, and she will be the Jantzen spokesmodel for next year, as well, said Tuma. The ads, created and photographed by Rocco Laspata and Charles DeCaro, have appeared in Ocean Drive, Glamour, Vanity Fair and Vogue.
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