MILAN — Capri’s charms have held visitors captive ever since the mythical days of the Sirens, whose seductive songs often lured passing sailors to a watery death. And the island’s fragrance, Carthusia, is no exception: For centuries, women and men alike have been caught under its spell and have had to return to the island to purchase it — until now.

Carthusia will soon be for sale worldwide through an extremely selective distribution and, according to worldwide distributor Herbarium, it represents the first time in history a Capri product will be sold off-island. As selling points, the company is banking on the fragrance’s super-exclusivity and the intensity of Capri’s natural floral perfumes. Celso Fadelli, president of Padova-based Herbarium, said he expects to sell about 1,000 pieces in the first year.

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