NEW YORK — With big-name movies like “Shrek 2” and “SpongeBob SquarePants” slated for upcoming release, deal makers were in full swing at the Licensing 2003 show trying to determine what the next hot retail property might be.

The international show, which saw a 7.5 percent increase in attendance from last year with more than 20,000 attendees, took place at the Jacob K. Javits Convention Center here. The show featured more than 425 exhibitors representing more than 5,500 properties in categories from entertainment and publishing, and art and design to food and beverage. The licensing industry generated some $2.6 billion in royalty revenues in the past year, a 3.9 percent increase, according to the International Licensing Industry Merchandisers’ Association.

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