A trio of business trends are giving casual lifestyle producers a chance for a sales turnaround.
Casual lifestyle companies aren’t letting a spat of bad weather turn sales sheets gloomy, as well. In fact, the weather has influenced at least one trend in hopes of luring sales — seasonless clothing. Many also are keeping business on track by incorporating extras into designs, such as beading and novelty yarns. And, of course, stepping up wholesale customer services is a tried and true way of securing sales; now companies are doing it aggressively.
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)