By  on May 25, 2007

NEW YORK — From extender seat belts to a new private label for the traditional customer, Casual Male is further entrenching itself with the big & tall community through several new initiatives.

In reporting its first-quarter earnings last week, the Canton, Mass.–based retailer said it will launch a new private brand under the Oak Hill name for fall. The lifestyle sportswear label will be the highest-priced collection offered in Casual Male’s 500-plus stores, and complements its other existing brands.

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