ATLANTA — The triple threat of catalogues, e-commerce Web sites and stores — once considered an uneasy combination that could prompt cannibalization — is proving to be a brand-building business model.
“A few years back, these channels were separate businesses within companies, with speculation that each channel could take business away from another,” said Amy Blakenship, director of the Shop at Home Information Center division of the Direct Marketing Association in New York.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)