ATLANTA — The triple threat of catalogues, e-commerce Web sites and stores — once considered an uneasy combination that could prompt cannibalization — is proving to be a brand-building business model.

“A few years back, these channels were separate businesses within companies, with speculation that each channel could take business away from another,” said Amy Blakenship, director of the Shop at Home Information Center division of the Direct Marketing Association in New York.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus