NEW YORK — Speedo, a shark in the competitive swimwear market, is trying to make a big splash outside the pool.

Roger Williams, president of Authentic Fitness Corp., a division of the Warnaco Group, which holds the U.S. license for Speedo, said, “We used to be a racing heritage brand, but now we’re turning into a lifestyle brand. We’re developing products that can be used in and around the water.”

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