NEW YORK — Speedo, a shark in the competitive swimwear market, is trying to make a big splash outside the pool.

Roger Williams, president of Authentic Fitness Corp., a division of the Warnaco Group, which holds the U.S. license for Speedo, said, “We used to be a racing heritage brand, but now we’re turning into a lifestyle brand. We’re developing products that can be used in and around the water.”

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus