MILAN — The first unit of Roberto Cavalli’s latest venture, Cavalli Club, is set to open in Dubai in November, and a second store is to launch in Florence by yearend. A club on the U.S. West Coast also is planned.
The designer’s partner in the new business is the Pragma Group, an investment, outsourcing and business incubator based in the United Arab Emirates.
“Dubai is a city of the future and the Cavalli Club is a futuristic space created with a global perspective,” Cavalli said.
Located in the Fairmont Hotel, the 27,000-square-foot club will cover two floors and will have its own private entrance. The designer said his goal is to create “exclusive and luxurious” interiors with “exciting shapes and precious materials.” The black quartz floors will shine with a crystal dust and dripping Swarovski crystals will light the 20-foot high walls.
On the ground floor, the entrance hall leads to a large room showcasing the designer’s jewelry, watches and most exclusive accessories collections. The designer will also select top Italian products.
Regarding this new entertainment and night-life concept, Cavalli said, “living against monotony, with the enjoyment of music, of good food, of pleasant company” was the club’s philosophy. In his goal to offer “multiple culinary and sensorial experiences,” Cavalli plans an Italian restaurant flanked by a sushi bar and a wine bar on the top floor.
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