TOKYO — Roberto Cavalli may be one of the last major European designers to open his first freestanding boutique in Japan, but that is perfectly fine with him.
“I think there seems to be a fatigue in this country, a fatigue of the brands on Fifth Avenue, on Madison Avenue or Via Montenapoleone, brands like Chanel, like Armani…young people want to distance themselves from older people, or rather their parents,” Cavalli said, justifying the brand’s decision to shun the traditional shopping district of Ginza in favor of a relatively quiet back street of the trendy Aoyama neighborhood for its flagship.
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