NEW YORK - Steve Jobs, Lance Armstrong and marathoner Paula Radcliffe provided the star wattage Tuesday, when Nike and Apple trumpeted a new partnership and unveiled the first product they have developed - the Nike + iPod Sport Kit.
During a highly-scripted press conference announcing the news to hundreds at Chelsea Piers, Nike chief executive officer Mark Parker explained how the kit has a wireless system that allows a sensor placed in Nike’s Air Zoom Moire to talk to Apple’s iPod nano to keep runners up-to--speed about their workouts. By merely touching a button on the iPod, wearers will hear an update of the distance covered, the pace and miles to go, and when energy levels droop they can touch a button to automatically play their power song, whichever one they have selected as their most motivational.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)