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Celebrity Star Power Illuminates New Nike iPod Collaboration

Steve Jobs, Lance Armstrong and marathoner Paula Radcliffe provided the star wattage Tuesday

NEW YORK – Steve Jobs, Lance Armstrong and marathoner Paula Radcliffe provided the star wattage Tuesday, when Nike and Apple trumpeted a new partnership and unveiled the first product they have developed – the Nike + iPod Sport Kit.

During a highly-scripted press conference announcing the news to hundreds at Chelsea Piers, Nike chief executive officer Mark Parker explained how the kit has a wireless system that allows a sensor placed in Nike’s Air Zoom Moire to talk to Apple’s iPod nano to keep runners up-to–speed about their workouts. By merely touching a button on the iPod, wearers will hear an update of the distance covered, the pace and miles to go, and when energy levels droop they can touch a button to automatically play their power song, whichever one they have selected as their most motivational.


For complete coverage, see tomorrow’s WWD.