NEW YORK — An eBay auction of photos of Lovable bras might not sound like it would attract big bidding attention on par with Marc Jacobs’ Murakami bags. But add to the equation celebrities like Ali Landry and Destiny’s Child’s Kelly Rowland and the bids might start rolling in.

Partnering with Us Weekly, Lovable asked four women — Jessica Simpson, Holly Marie Combs, Landry and Rowland —?to select their favorite bras from the new lingerie collection and create a photo story showing their own mood and personality. To kick off the auction, the stars gathered at Serena Bar on Monday and signed their photos, which are being auctioned on eBay through July 4. All of the money raised through the online auction will go toward a charity of each individual celebrity’s choosing.

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