NEW YORK — Cellcosmet, a skin care line that one noted retailer called "the world's best-kept secret," has opened at Holt Renfrew, billed as its specialty store debut.
Shelley Rozenwald, senior vice president of cosmetics, skin care, fragrance and beauty services for Canada's Holt Renfrew, discovered the 18-year-old dermatologically based line and headed to Lausanne, Switzerland, to meet with Roland Pfister, president and founder of parent company Cellap Laboratoire. There was just one tiny complication: Pfister didn't want to sell the line to Rozenwald.
"He was adamant because he said he didn't sell to department and specialty stores — only to spas and pharmacies," Rozenwald said with a laugh. "He's very passionate about the training of the aestheticians and salespeople. Once I explained to him how we could make that aspect work, we were in business."
In fact, Rozenwald said, so passionate is Pfister about training that he invited all of Holt Renfrew's counter managers to Lausanne to be trained, with the understanding that they also would train the sales associates who would be selling the line. "The training is so important to the brand's philosophy," she said. "This is not the kind of product you'll find in a self-serve atmosphere." Pfister also works with Alain Denoly, a former YSL Beauté executive, who now is a Cellcosmet consultant.
Pfister, who founded Cellap Laboratoire in 1982, had previously served as the chief executive officer of a Swiss "revitalization center," dedicated to finding and implementing advanced antiaging products.
Cellcosmet's key technology is a cocktail of concentrated cellular technology, said to use components of young cells to energize old cells. While cell-therapy regimens are produced by several companies, Pfister noted that Cellcosmet's point of difference comes from the type and concentration of cells — the cells are active stabilized bio-integral cells rather than the more common freeze-dried cells, and offer a concentration of up to 30 percent in some products.
The Cellcosmet line, marketed to women, is broken down into five ranges: Juvenil, for those up to 25 years of age with normal skin; Preventive, geared to 25- to 35-year-olds; Concentrated, for those 35 and up; Sensitive, for those 25 and older with sensitive skin, and Ultra Vital, for those 30 and older with dry skin. The products also fall into several categories as far as ingredients go: Cyto-Cosmeceutical, consisting of products with cellular-cyto complexes intended to revitalize and rebalance skin; Phyto-Cosmeceutical, comprising phyto-marine and aromatic complexes said to have wellness benefits, and Cyto + Phyto-Cosmeceutical, intended to provide revitalization and wellness benefits. Products are available for the face, eyes, body, bust, feet and legs, among other categories. Day creams and night creams range from 135 Canadian dollars, or $115 at current exchange, to 275 Canadian dollars, or $235. In total, there are more than three dozen products on offer ranging in price from 75 Canadian dollars, or $64, to 568 Canadian dollars, or $485.Cellap also produces a men's line, called Cellmen. These products are broken down into the same families that comprise the women's line, although there are far fewer items: nine products for the face, body, eyes, feet and legs.
For now, the lineup has been launched in three Holt Renfrew doors: the retailer's Bloor Street store in Toronto and one door apiece in Montreal and Vancouver. "We're also planning to roll the line out to additional doors in 2006," she said.
Rozenwald would not comment on sales projections, but sources said when the line is in its full specialty store distribution, it could do about $1 million or more at retail yearly.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)