PARIS — Cerruti is canvassing for the yes vote among young men with its new scent, CerrutiSí, due out mid-March.

For the fragrance, which targets males aged 20 to 35, executives at Unilever Cosmetics International’s European Designer Perfumes division — holder of the Cerruti beauty license — studied the brand’s universe, from its Italian roots to its men’s fashion to its stores and color codes.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus