PARIS — Cerruti is canvassing for the yes vote among young men with its new scent, CerrutiSí, due out mid-March.

For the fragrance, which targets males aged 20 to 35, executives at Unilever Cosmetics International’s European Designer Perfumes division — holder of the Cerruti beauty license — studied the brand’s universe, from its Italian roots to its men’s fashion to its stores and color codes.

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