PARIS -- Nino Cerruti has signed a licensing agreement with Ryoden, a Hong Kong-based company with annual sales of close to $2 billion, for distribution of women's wear, men's wear and accessories in China.

Under the terms of the agreement, Ryoden will create a group of four Cerruti boutiques in China.

Two Cerruti stores, one in Shanghai and one in Shenzen, have already been opened this year by Ryoden, retailing imported Cerruti fashion and accessories. Two other boutiques are scheduled to open later this year, one in Beijing and a second in Shanghai.

Ryoden will also manufacture a line of Nino Cerruti men's wear in China, principally for distribution in the domestic market, including the Cerruti stores. The women's wear and accessories will continue to be imported under this deal.

The designer also plans to mount a runway show of his men's and women's collections in China this fall, at a location yet to be decided.

The Cerruti firm declined to project a sales figure for this license, but a spokeswoman said that it hopes to sell 10,000 pieces of apparel in the first 12 months of business.

Cerruti, which comprises the Paris-based Cerruti fashion house and the Italian fabric maker Lanificio Cerruti, has annual sales of around $150 million, including royalties from licensing. The group does more than one-third of its volume in Asia.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus