NEW YORK — The Cosmetics Executive Women Beauty Insider's Choice Awards last Friday at the Waldorf-Astoria here drew a crowd of 1,400 beauty executives, but just 33 products came away with the coveted pink CEW awards seal, a Lalique crystal statue and, perhaps most important, bragging rights.
The winners were culled from 500 products entered by 180 beauty companies. The 13th annual awards, hosted by actor Mario Cantone, marked two major changes. Products were divided by price points rather than strict mass/class divisions. The finalists were determined by the votes of CEW's 4,000 members, while the winners were voted on by the CEW Board of Governors. Ernst & Young tabulated the ballots. In past years, the awards were determined solely by the voting of CEW's general membership and categories were divided among strict mass/class boundaries. Four categories were introduced this year: men's grooming, scented bath & body, antiaging and lip treatment.
CEW is also working with leading retailers, including CVS on the mass side and Federated Department Stores on the prestige side, to leverage the awards' considerable pull among consumers, noted Carlotta Jacobson, president of CEW. "It's important to us that we offer added value to our members," said Jacobson, who noted that many companies are using the seals at the counter to promote their awards. "The seal shows consumers that there is a valued third-party endorsement for the winners and finalists." To raise awareness, Jacobson also appears on the "Today" show each year to highlight the awards, and CEW pays to advertise the awards in several media outlets, including Allure.
CEW is also making it easier than ever for consumers to buy the products, said Jacobson. On the Web site cew.org, all of the winners are featured, most with a "Buy Now!" button, which bounces consumers to e-commerce partners, including macys.com, avon.com, cvs.com, sephora.com and ulta.com. Online promotions to many of these retailers' customer lists are also taking place, said Jacobson, and several manufacturers, including Shiseido, Aveeno and Eucerin, are already touting their wins in consumer materials.
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)