Byline: ALICE WELSH
NEW YORK — The Council of Fashion Designers of America has developed more plans to assure the success of its “Fashion Targets Breast Cancer” fund-raising effort this October.
As reported, the program centers around a specially designed T-shirt — featuring a target motif and stating “Fashion Targets Breast Cancer” — that will be sold at stores around the country.
The CFDA is currently completing a video that will be used to promote the T-shirts in the stores. The video features designers and models wearing the T-shirts and talking about breast cancer. The video also includes footage from the fall 1994 7th on Sixth fashion shows. According to the CFDA, 46 retailers to date will carry the T-shirt, which retails for $15. The stores include Abraham & Straus, Bloomingdale’s, Dayton’s, Dillard’s, Hecht’s, Hudson’s, Macy’s, Neiman Marcus, Nordstrom, Rich’s, Saks Fifth Avenue and The Broadway.
Fern Mallis, executive director of the CFDA, also reported that a pro bono ad campaign will run in consumer magazines this September and October. The ads, created by Fabien Baron and his agency, feature supermodels wearing the shirts and state that one in nine women will get breast cancer. Models appearing in the ads include, Naomi Campbell, Claudia Schiffer, Christy Turlington, Kate Moss, Bridget Hall, Jamie Rishar and Shalom.
The ads were photographed by, among others, Patrick Demarchelier, Walter Chin, John Hubba and Arthur Elgort. Accompanying the ads will be editorial features discussing breast cancer issues.
Proceeds from T-shirt sales — $5 per shirt — will go to the Nina Hyde Center for Breast Cancer Research at Georgetown University Medical Center in Washington, D.C. The center was established in 1989 with a grant from Ralph Lauren in honor of Hyde, fashion editor of the Washington Post and Lauren’s longtime friend who died of breast cancer in 1990. Lauren is chairman of the campaign.
Mallis said that the CFDA “has lots of ideas about how this campaign can grow and raise more money. Many aspects are still in the planning stages.”